A special moment for the 100 athletes who were launching the 103km route in 2018 was when approaching Bityi station after 60km, another historic landmark in the life and times of Madiba, the runners were joined by a group of heroes and heroines between the ages of 7 and 13 years who ran with them a good 5kms.  What struck the runners was that some were running with torn takes and some barefoot.  That deeply touched the hearts of the runners and sparked a National campaign - Promote Sport for Social Change which was championed by the initial 100 runners from 2018.

They collected about 60 brand new running shoes and collected more than 100 used but in good condition running shoes to be donated to these rural communities.  That same year brand new school shoes, sanitary towels and bicycles for learners who stayed more than 3kms away from school without any scholar transport were given to students of Clarkebury Institution and Jongintaba Secondary School.

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